Premium Live Sport for Hotels
Case Study
Britannia Hotels
There’s nothing like live sport to get guests from across the world to spend more time in the bar during the week.
TNT Sports’ unmatched midweek offer ensures customers always have a reason to take time away from their rooms and head to a more social setting in the hotel.
The new format to the UEFA Champions League and UEFA Europa League this season means more matches and more reasons for guests to enjoy the best football from the continent in the bar with you.
Our own research indicates that more than half of all customers have left their hotel to watch live sport at another venue but that 65% of business customers would be likely to book a hotel if the bar shows sport.
It’s an open goal for hotels with our European football offer on Tuesdays, Wednesdays and Thursdays backed up with Premier League football, exclusive coverage of rugby union’s Autumn Nations Series, the Gallagher Premiership, huge boxing events and much more.
Showing live sport is a tactic that has proved successful for Britannia Hotels.
We have it in the bar areas to provide some sports entertainment.
“For us it is a great way of getting people from their rooms, especially with the midweek European football – the Champions League, Europa League and Conference League.
Britannia Hotels is just one of several hotel groups who have signed up to include TNT Sports as part of their package. Others include Leonardo Hotels, IHG & Accor.
Hotel brands that we already work with include
