Case Study
Britannia Hotels
There’s nothing like live sport to get guests from across the world collectively enjoying live entertainment.
We have it in the bar areas to provide some sports entertainment.
For us it is a great way of getting people from their rooms, especially with the midweek European football - the Champions League, Europa League and Europa Conference League.
TNT Sports’ outstanding midweek offer ensures customers always have a reason to take time away from their rooms and head to a more social setting in the hotel.
Topping the bill on TNT Sports is the unparalleled midweek football line-up with exclusive rights to the UEFA Champions League, Europa League and the Europa Conference League.
It means guests can enjoy the biggest teams on the continent going head-to-head on Tuesdays, Wednesdays and Thursdays. Guests at Britannia Hotels are being encouraged to enjoy the action in the bar with live TNT Sports.
Midweek sport is a huge draw for sports fans, with 43% saying it is the main reason they will be tempted to go to a bar during the week.
The Value of Midweek Sport, KAM
The group which has around 60 hotels across England, Scotland and Wales has rolled TNT Sports out at more than half of the hotels in the estate.
TNT Sports' offer also includes rights to the Premier League, rugby union in the form of the Gallagher Premiership and the European Rugby Challenge Cup, huge UFC and boxing fight nights, the best basketball from the NBA, MotoGP and much more. And the international flavour of the sporting line-up appeals to a broad customer base, including domestic business customers and globe trotters.
We have a lot of European travellers coming to us, so this is universally popular. We have a wide range of people watching it, so it's very reflective of who is staying in the hotels.” Staff at the hotels make the most of TNT Sports' poster packs by displaying them to let customers know what's coming up.
The posters are very useful. We have clip frames all around the hotel, so we update those regularly with new fixtures and specific games.
We use the packs that are sent to us and also create our own posters that we then print out.
As well as sending out regular poster packs, customers can also benefit from TNT Sports’ wide range of customer support. This includes fixture planning and downloadable assets that can be used across social media. Customers can even create bespoke assets and posters for their own business.
Britannia Hotels is just one of many hotel groups who have signed up to include TNT Sports as part of their package. Others include Leonardo Hotels, IHG & Accor
Hotel brands that we already work with include
